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The end result would be a profile that read like a good article or book jacket instead of a dating ad, and when someone reached the end of it, they’d want to read more and contact the person.

As e-Cyrano’s founder, Evan Marc Katz, likes to say, “It’s simply our job to capture you, like a cameraman taking a photo.” So, why not revamp online dating profile? Then, figure out and write down what’s 2) Like with any writing, “show don’t tell,” and the more specific, the better. Evan is a big believer in “redefining the adjective.” Meaning, if you think you’re “funny” and state that you’re killing it in your stand-up comedy class, you write the funniest messages in birthday cards and you make everyone at work laugh, that’s OK.

But when I started writing people’s online dating profiles for, all that changed. By the end of our phone call, I’d pare down what they’d said into an enticing short story while marketing their date-ability in the process.

I’d make sure that every sentence focused on what the reader—your future boyfriend or girlfriend—could expect when dating you.

It turned out wonderfully, exceeding my expectations. We shared a very fun make out session – all hands and tongue – on a picturesque New York City street. We didn’t sleep together, but we were intimate, and we both enjoyed it.

And that evening when I got home, we exchanged messages of excitement and desire to see each other again as soon as possible. When I left his house that night, at my own insistence, he told me how he couldn’t wait to see me again, to take me out for dinner to his favorite restaurant, and to go on more dates with me after that. Here was a man who I shared a strong chemistry with, found to be incredibly attractive, impressed me with his professional work and personal aspirations, kept me laughing and interested, exhibited a real openness and sincere interest in me, and was thus far kind, attentive, and intelligent.

You still run the risk of sounding more together than you actually are and having disappointing first meetings because of it.

A few hours into my day, I received a text from him. I was undeniably pleased yet something was unsettled in me at the same time.

The last time I was looking for a car, a Republican was in the White House and Netflix still sent me DVDs. This is when I realized that my online dating experience could guarantee me a happy outcome: I would find the car of my dreams.

Like most women of my generation, I have looked for love in a lot of places, including online.

Naturally I was intrigued by how each profile inspired very different replies—sometimes from the same person!

—but I didn’t think much of it until I casually mentioned this anecdote to Matthew (my friend and frequent collaborator) during a recent brainstorming session.

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